0
 

MANDARIN TASTE

- rebranding -

 

The Mandarin Taste has always had the best General Tso's chicken in town,

and after speaking to the owner on a near daily basis he revealed to me that he had been struggling to attract customers from the neighboring college campus into his restaurant. From there we set out down the rabbit hole of rebranding.  Though the use of bold contrasting colors, a minimalist type driven design approach and a sultry logo our new focus became gaining an edginess and modern style that would attract younger customers. Im happy to say that now I’m not the only millennial who’s in love with their General Tso's chicken.

 
 

 

taste bk.jpg
 
 

 

 

MORE PROJECTS

staten island skating pavilion    -    covert n.y.c    -   mandarin taste rebranding    -    decorative font    -    band poster    -    x-1    -    azimuth    -    imaginary friends in a box    -    book covers