- rebranding -

The Mandarin Taste has always had the best General Tso's chicken in town,

and after speaking to the owner on a near daily basis he revealed to me that he had been struggling to attract customers from the neighboring college campus into his restaurant. From there, we set out down the rabbit hole of rebranding. Through the use of bold contrasting colors, a minimalist type driven design approach and a sultry logo, our new focus became gaining an edginess and modern style that would attract younger customers. I'm happy to say that now I’m not the only millennial who’s in love with their General Tso's chicken.



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