Annual Meat Conference
Client
North American Meat Institute, FMI
My Role
Art Direction, Motion Graphics
more info
In collaboration with my team at Midan we developed a comprehensive campaign aimed at boosting event attendance, enhancing exhibitor interaction, and facilitating connections between global grocery retailers and meat suppliers. After a hiatus of several years due to the impact of COVID-19, participants were eager to reestablish connections. The primary objective of the revamped brand identity was to emphasize the importance of fostering connections and delivering a tailored event experience for each individual, with these core principles extending across all communication channels. This initiative effectively positioned AMC as the "ultimate personalized protein experience" and encompassed various components such as a refreshed brand identity, programmatic advertisements, email promotions, on-site graphics, as well as motion graphics and video content.
AMC EVENT OPENER
Campaign Concept B: Signature
Campaign Concept C: Focal Point
The Creative campaign defined the experience as a can’t-miss attraction. With 115 total exhibitors and 1,958 registered, AMC 2023’s registration was 10% higher than pre-pandemic levels and drove record attendance from around the world.
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